The reality is:

The reality is: creators of packages or decks (artists) are actually uploading assets (music, images, video, schedule info, lyrics, etc.) to a database that resides on a system of servers (The Open System), and what users (fans) are manipulating, sharing or sending is a package of “links” that are tied to a Matrix of Permissions.The Matrix of Permissions is actually what ALLOWS things to happen.

Let’s say for example, an independent software developer wants to make a web-based music player for social networks that enables fans to “upload” any number of FAT Packages into a widget that features a slick cover flow interface; let’s call this widget the “FAT Cover Flow Player”.If the software designer has done a great job, the user will perceive that he or she is uploading, dragging, dropping and sorting a bunch of FAT Packages.

In reality, the user is transferring pointers or links to the assets that reside in The Open System, and when the “transfer” occurs, the Matrix of Permissions allows the FAT Cover Flow Player to access the assets within each package, and based upon the permission settings – do something with those assets, such a play music and display images and lyrics, and with or without advertisements. Conceptually, the same thing would happen when a user wants to transfer Packages to a portable device.

This seems much more complicated then tossing around MP3s, however the systems, the software, the devices and the networks we use now are much more powerful and capable than how we devote them to loving MP3s. If we want to restore the recorded music industry to growth and profitability, we have to invest in these types of seemingly-complex systems that are capable of TRANSPORTING value; that is, the type of value that consumers will pay for.