Freaking Out About The Future - Don’t

CHILL OUT
The sky isn’t falling, and your music will have value beyond the pennies you are currently making from selling MP3s. The future is bright. Go back to making music and let the industry get over this unpleasant hump. Things are going to change and you will make money.

GIVE AWAY YOUR MP3
regularly advise artists NOT to hold out for download revenue. You can read to find out why I recommend giving away at least a demo version (or better) of your MP3s.

THE CD IS ALL DONE
no longer consider selling CDs as a serious revenue option (depends on the genre). Hoping that CD sales will magically rebound is for dreamers. This blog and this post are for those that have moved beyond the CD. You may sell some CDs in 2008-2009, but beyond 2010, CDs will become the novelty item that vinyl is today.

THE MP3 SHOULD BE ALL DONE
The MP3 sucks as a package; it was invented twenty years ago when Jimmy Carter was president, and at a time when computers had about as much power as today’s Happy Meal toys. The MP3 was a necessary evil that changed everything, but its’ time has come. It’s a blasted little invention that

TRANSPORTS
(key term here) nothing but a hearing problem. When Apple can transport 60 minutes of color television programming, soundtrack included, to your pocket for $1.99, you know the MP3 is a dinosaur in comparison.

YOU WILL MAKE MONEY
Here’s why you don’t have to freak out about the future: Fat Packages (FP) and Cool Streams (CS). (I know what you’re thinking – it’s a physical contradiction.)