Monday, January 21, 2008
Electronic Press Kits Online:
An Electronic Press Kit (or "EPK") is a press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. Press kits help promote artists and businesses via mass media, and assist journalists in writing articles on the subject being promoted.
ARTISTS TERM
How long the record company keeps you under an exclusive agreement is called the term of your deal. Record deals used to be for a term of one year, with options to renew for additional periods of one year. The artist was usually obligated to deliver two albums each year.
Here is a Rough Range of Recording Funds
1. New Artists Signing to Independent Company: $5000,00 to $125,000
2. New Artist Signing to Major or Mini Major: $125,000 to $200,000; occassionally up to $250,000, for a much
sought-after artist.
3. Midlevel: $250,000 to $500,000
4. Superstar: $500.000 and Up Its's not usual for a major artist's fund to run into millions dollars. At this level,funds are computed on the basis of track record and future expectation,as well as the bidding in the market place
2. New Artist Signing to Major or Mini Major: $125,000 to $200,000; occassionally up to $250,000, for a much
sought-after artist.
3. Midlevel: $250,000 to $500,000
4. Superstar: $500.000 and Up Its's not usual for a major artist's fund to run into millions dollars. At this level,funds are computed on the basis of track record and future expectation,as well as the bidding in the market place
Funds
Today, with the exception of country music. Virtually all recording agreements are structured as funds. A funds is a set amount of money, which includes both recording costs and any amounts that maybe payable to the artist as an advance(the term recording costs also include the producers's advance. Whatever the artist doesn't spend on recording cost goes into his or her pocket.
For example,if the recording fund for an CD is $200.000, and the recording costs are $150.000, the artist would pocket $50.000 as an "advance." On the other hand, If the recording costs are $200.000, the artists pocket nothing.
For example,if the recording fund for an CD is $200.000, and the recording costs are $150.000, the artist would pocket $50.000 as an "advance." On the other hand, If the recording costs are $200.000, the artists pocket nothing.
Press Release Writing: Publicity Potential
The right concept combined with sharp press release writing and targeted distribution get results. It often starts with the right press release with solid press release writing. That alone can get you FREE exposure in newspapers, magazines and on TV.
The Death of the Music Industry in 2008
January 21, 2008 -- The music business as we know it is dying a fast death and gone are those days of selling CDs. That's bad news for those still playing the same old music game but definitely not bad news for those artists and labels willing to ride the new wave. With all the new ways to reach a larger audience, there have never been more opportunities for artists to step outside the traditional label relationship, be more cost effective, and still make money in the business. Those who survive will tap into emerging technologies to promote their music and those who fail will continue to do what they've been doing. Nevertheless, there are some hot new trends to jump start any music promotion campaign.
8 MUSIC PROMOTION TRENDS FOR 2008
Viral Videos: We saw what it did for Soulja Boy. Imagine what a little creativity could do in your online promotions.
Digital Sales: It's killed CD sales but created new sales opportunities ( i.e. ringtones, mobile marketing, etc). Combine your digital sales with your Myspace, Facebook, & social media marketing strategy.
Free Music: It's not completely free but funded by advertisers and sponsors. Heard of RCRD LBL or Spiral Frog? Find out how Puma & other advertisers are helping their artists promote their songs.
Online PR: Print media is always a great source of publicity but notice how magazines are shrinking in size and becoming less content & way too much ads. Besides, online PR gets your message out quicker and to a larger audience.
Blog, Blog, & Blog: Besides being a great tool to stay in touch with your audience, blogging also helps to optimize your search engine rank.
Guerilla Marketing: Nothing beats in your face marketing. Just like how Soulja Boy used guerrilla marketing to promote his first single & how Mike Jones beat you upside the head until you said his name in your sleep.
Control at the Hands of Your Audience: It worked for Radiohead when they let their fans name the price of their CD. It could work for you.
New media technologies: Myspace, Facebook, Ning, Bebo, Joost TV, Goodstorm Mixtapes. Need I say more.
8 MUSIC PROMOTION TRENDS FOR 2008
Viral Videos: We saw what it did for Soulja Boy. Imagine what a little creativity could do in your online promotions.
Digital Sales: It's killed CD sales but created new sales opportunities ( i.e. ringtones, mobile marketing, etc). Combine your digital sales with your Myspace, Facebook, & social media marketing strategy.
Free Music: It's not completely free but funded by advertisers and sponsors. Heard of RCRD LBL or Spiral Frog? Find out how Puma & other advertisers are helping their artists promote their songs.
Online PR: Print media is always a great source of publicity but notice how magazines are shrinking in size and becoming less content & way too much ads. Besides, online PR gets your message out quicker and to a larger audience.
Blog, Blog, & Blog: Besides being a great tool to stay in touch with your audience, blogging also helps to optimize your search engine rank.
Guerilla Marketing: Nothing beats in your face marketing. Just like how Soulja Boy used guerrilla marketing to promote his first single & how Mike Jones beat you upside the head until you said his name in your sleep.
Control at the Hands of Your Audience: It worked for Radiohead when they let their fans name the price of their CD. It could work for you.
New media technologies: Myspace, Facebook, Ning, Bebo, Joost TV, Goodstorm Mixtapes. Need I say more.
Improved CD Sales, Legal & Illegal Downloads
While I have absolutely no plans to sort through all the conflicting claims about how well the music industry is doing, I find it interesting that combining various accounts makes it look like the industry's doing just fine.
According to Nielsen SoundScan figures, this year sales of cds are up over the same period as last year:
"At 11 million units [sold last week], CD sales were down 34% from the previous week but up 7% compared to the same week a year ago. In the first complete chart week of 2006, sales trumped 2005 by 7%."
Nielsen SoundScan also reported that last year's sales of digital downloads increased radically in the final week of 2005 fueled by newly owned mp3 players and download gift cards.
Yet, according to figures compiled by Big Champagne, presumably illegal P2P filesharing was also at an all-time high in December of 2005.
Of course, some of what the music industry is concerned by is that, as society's consumption of music products shifts, there are related shifts in who makes what and how much off that consumption. Given that pricing on cds was artificially and illegally inflated when cds were first introduced, it remains difficult to arouse sympathy for major labels, though artists have legitimate concerns, particularly those dependent on the major label system.
According to Nielsen SoundScan figures, this year sales of cds are up over the same period as last year:
"At 11 million units [sold last week], CD sales were down 34% from the previous week but up 7% compared to the same week a year ago. In the first complete chart week of 2006, sales trumped 2005 by 7%."
Nielsen SoundScan also reported that last year's sales of digital downloads increased radically in the final week of 2005 fueled by newly owned mp3 players and download gift cards.
Yet, according to figures compiled by Big Champagne, presumably illegal P2P filesharing was also at an all-time high in December of 2005.
Of course, some of what the music industry is concerned by is that, as society's consumption of music products shifts, there are related shifts in who makes what and how much off that consumption. Given that pricing on cds was artificially and illegally inflated when cds were first introduced, it remains difficult to arouse sympathy for major labels, though artists have legitimate concerns, particularly those dependent on the major label system.
Sage Francis Exposes MySpace Fake Play Promoters
Sage Francis does a nice job of exposing one MySpace promo fraudster with a dialogue that reminds me of some of the approaches used to mess with Nigerian con artists except the company is conning music fans rather than the artists themselves.
Basically you can pay to get plays on your MySpace profile, an important thing for artists. Sage Francis got the behind-the-scenes scammer info but I really wish he'd ask them not to give him some free plays to demonstrate the service but to share some success stories regarding particular musicians to see if he could have gotten some names.
In any case, nice work!
Basically you can pay to get plays on your MySpace profile, an important thing for artists. Sage Francis got the behind-the-scenes scammer info but I really wish he'd ask them not to give him some free plays to demonstrate the service but to share some success stories regarding particular musicians to see if he could have gotten some names.
In any case, nice work!
Terra Firma/EMI Cuts: Up to 2000 Jobs, 30% of Artists
January 16, 2008
Terra Firma/EMI Cuts: Up to 2000 Jobs, 30% of Artists
As Terra Firma drops the bomb on EMI employees and "unproductive" artists, the big stars they're banking on are getting upset.
I wonder how long it will take for EMI to go from private equity to vulture capitalists?
Terra Firma/EMI Cuts: Up to 2000 Jobs, 30% of Artists
As Terra Firma drops the bomb on EMI employees and "unproductive" artists, the big stars they're banking on are getting upset.
I wonder how long it will take for EMI to go from private equity to vulture capitalists?
On-Line Sample Clearance Requests
wise words
* Copyright works are other people's property and are protected by law.
* There are instances where requests are denied. You must respect this decision and abide by it to avoid the possibility of action being taken against you for breach of copyright.
* Sampling and adaptation requests have a better chance of being approved if you ask for permission first.
* Send your clearance requests to us, with all the materials and details that we need, as early as possible. The clearance process can take a long time.
* Please note EMI Music Publishing Ltd is a publishing company. We serve to protect and promote the copyright interests of EMI Music Publishing and it's companies/writers/clients around the world. We are not a record label and do not commercially release product, we license and authorise license of our copyrights within certain products. We do however strictly reserve the right to deny any request we receive for license/use of our copyrights. Please also note, we cannot recommend you to any particular record label when you are seeking a recording deal.
Clearance Request Form 1. Original Work
Title of original work used
Writer(s) of original work
Publisher(s) of original
Version of original work/artist
Brief description of original work within new title
2. New Work
Title of new work
Does this contain any other uses or sample of songs? (if so, which)
Full Name of writer/adaptor(s)
Publisher of new writer/adaptor(s) Artist
3. Proposed Release Information
Label and catalogue number
Format (album/single etc)
Proposed release date
Territory of release
Any Other Information
5. Requested By
Name:
Address:
Tel:
Fax:
Email:
* Copyright works are other people's property and are protected by law.
* There are instances where requests are denied. You must respect this decision and abide by it to avoid the possibility of action being taken against you for breach of copyright.
* Sampling and adaptation requests have a better chance of being approved if you ask for permission first.
* Send your clearance requests to us, with all the materials and details that we need, as early as possible. The clearance process can take a long time.
* Please note EMI Music Publishing Ltd is a publishing company. We serve to protect and promote the copyright interests of EMI Music Publishing and it's companies/writers/clients around the world. We are not a record label and do not commercially release product, we license and authorise license of our copyrights within certain products. We do however strictly reserve the right to deny any request we receive for license/use of our copyrights. Please also note, we cannot recommend you to any particular record label when you are seeking a recording deal.
Clearance Request Form 1. Original Work
Title of original work used
Writer(s) of original work
Publisher(s) of original
Version of original work/artist
Brief description of original work within new title
2. New Work
Title of new work
Does this contain any other uses or sample of songs? (if so, which)
Full Name of writer/adaptor(s)
Publisher of new writer/adaptor(s) Artist
3. Proposed Release Information
Label and catalogue number
Format (album/single etc)
Proposed release date
Territory of release
Any Other Information
5. Requested By
Name:
Address:
Tel:
Fax:
Email:
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When the passion of music is real
