January 21, 2008 -- The music business as we know it is dying a fast death and gone are those days of selling CDs. That's bad news for those still playing the same old music game but definitely not bad news for those artists and labels willing to ride the new wave. With all the new ways to reach a larger audience, there have never been more opportunities for artists to step outside the traditional label relationship, be more cost effective, and still make money in the business. Those who survive will tap into emerging technologies to promote their music and those who fail will continue to do what they've been doing. Nevertheless, there are some hot new trends to jump start any music promotion campaign.
8 MUSIC PROMOTION TRENDS FOR 2008
Viral Videos: We saw what it did for Soulja Boy. Imagine what a little creativity could do in your online promotions.
Digital Sales: It's killed CD sales but created new sales opportunities ( i.e. ringtones, mobile marketing, etc). Combine your digital sales with your Myspace, Facebook, & social media marketing strategy.
Free Music: It's not completely free but funded by advertisers and sponsors. Heard of RCRD LBL or Spiral Frog? Find out how Puma & other advertisers are helping their artists promote their songs.
Online PR: Print media is always a great source of publicity but notice how magazines are shrinking in size and becoming less content & way too much ads. Besides, online PR gets your message out quicker and to a larger audience.
Blog, Blog, & Blog: Besides being a great tool to stay in touch with your audience, blogging also helps to optimize your search engine rank.
Guerilla Marketing: Nothing beats in your face marketing. Just like how Soulja Boy used guerrilla marketing to promote his first single & how Mike Jones beat you upside the head until you said his name in your sleep.
Control at the Hands of Your Audience: It worked for Radiohead when they let their fans name the price of their CD. It could work for you.
New media technologies: Myspace, Facebook, Ning, Bebo, Joost TV, Goodstorm Mixtapes. Need I say more.
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When the passion of music is real
2 comments:
It might sound cliche' but...*The show must go on* This proves that there are still other avenues that can provide adequate record sales...promotion is everything!
LIKE NOVA SAID PROMOTION IS EVERYTHING ... AND YOU ALSO HAVE TO MAKE YOUR FANS FEEL CLOSE TO YOU.. AND THATS WHAT THINGS LIKE FACKBOOK AND MYSPACE DO .. YOU CAN INTERACT WITH THEM
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