CS - COOL STREAMS

CS - COOL STREAMS – THE NEW RADIO
If a FAT Package is the new “album” that fans acquire when they believe in an artist, then a Cool Stream is the new “radio” that consumers will use when they want to passively listen to music.

CS - COOL STREAMS ARE CUSTOM STREAMS
Music recommendation engines combined with music streaming services will enable anyone, almost anywhere, to dial into their own custom stream of music. Simple interfaces already enable users to funnel and filter music like never before. Basic programming options such as these (basic examples below) will continually shape the streams of music we passively listen to.
Enter twenty songs you like.
Enter five songs you hate.
Press/Click here if you never want to here that song again.
Press/Click here to skip that song into next week.
Press/Click here to put that song into heavy rotation.
Slide this dial to balance your playlist between existing hits and new music.
Press/Click here to add that song to your favorites.
Enable my friends to add songs to my playlist.

CS - COOL STREAMS EVERYWHERE
It won’t be long before you can listen to your own cool stream everywhere. Cool streams are already available on your computer, and more and more handheld devices will offer this capability. The automotive industry is embracing this technology, and you will even be able to push your stream into the locations you are traveling to such as bars and nightclubs, albeit with some restrictions.CS -

CROSS STREAMING
What happens when 100 people are trying to push their streams into the same bar? The "stream god" puts all of the streams into a funnel and plays what makes sense – given everyone’s lists and preferences.

CS - STREAM BIDDING
Want to listen to your Cool Stream in the pub between 9:00 PM and 10:00 PM? Using your mobile phone, outbid the other patrons for the right to listen to your stream. Stream bidding is another example of the “user interfaces” that will change how music is consumed.

CS - GETTING IN WILL BE EASY
Have you heard the phrase “an ass for every seat”? Music recommendation engines will become so freaking useful over the next three years that it will be possible for the listeners that enjoy your exact flavor, color, genre, niche and brand of music, even if it’s just one listener, to FINALLY find your music. Every artist will have an opportunity to find the perfect genetic mate between his/her music and the fan(s) that may love it.

CS - EVERYWHERE AND ANYWHERE
The type of streaming services described here will be EVERYWHERE and ANYWHERE. This is a bit of important redundancy, however this stuff will be so prevalent in life that it will seem like “pennies from heaven” for artists. Meaning: your music will be placed into so many streams, so often, and in so many places, that the micro revenue opportunities will be endless. Remember, these things will find the “ass for every seat”.

CS - GETTING PUSHED OUT WILL BE EASY
While getting into these streams may just mean passing some quality threshold standards, I believe getting pushed out may be just as easy. Let’s say your new song has been streamed 99 times, and on every occasion someone pushes the “I never want to hear that song again” button - well, your song may be on the way out of the system for good - or at the very least, your play frequency will drop to minimal.

CS - WITH ADS OR WITHOUT
It’s probably obvious, but services offering Cool Streams will make streams available with ads or without. In the case of without, consumers will purchase buckets of ad-free time. Either way, you will share in the revenue streams that are generated from the use of these services.

CS - HOW MUCH MONEY WILL YOU MAKE?
Unfortunately, I believe that the amount of, or fraction of “pennies” you may make from each stream is still unsettled, or it has not been clearly established in my mind. Some services are paying artists directly, while other services are using the established industry-royalty-infrastructure. What’s more clear to me is this: while today’s music industry can be characterized as “hit driven”, tomorrows music industry will be characterized as a “slow burn”.

CS - THE SLOW BURN
Let’s say for example that you have just created a very good (subjective - I know) alternative rock song; you entered the song into the recommendation-god-machine, and then you went about the business of your life. Given the complexity of the machine, the ebb and flow of popular culture, the size of the population, the amount of songs in the machine, and the durability of good songs – I would say that it MAY take two years to generate a return you can make a car payment with. Of course some songs will go like wildfire, but other songs may just slowly burn until they have been filtered into the adoption curve; which is continually shaped by culture and technology.
CS - WHAT CAN YOU DO NOW?
As I said at the top of this post, go back to making great music; that’s the best thing an artist can do period. There are a couple of other things you should consider: The Copyright Royalty Board is going to rule on the royalty rates that webcasters must pay when offering services such as those described here; you should consider how this may impact your future. I plan to look deeply into this – stay tuned. Also, be careful about tossing around your publishing rights. You may not be generating much of an income from publishing now, however this may be the horse that generates all of your winnings in the future.

Here are some questions I have been asked about FAT Packages, and my broad answer to all of the following questions.

QUESTIONS
How would packages be played in a song/media player?
How would one use packages on a social network?
Can I add my own content to a package before sharing it?
Can I break a package apart?
How can I use a package when disconnected from the Internet?
How would I use a package in a device?

ANSWER
The visual metaphor of a package or deck (shown here) is great for enabling users to grasp the concept of something larger and more powerful than an MP3; it is also great for building user interfaces around; as a software designer can enable people to perceive that they are truly building, managing, sharing and sending something concrete and tangible